Precisely target your Lead Scout prospects on websites, mobile, or in apps using banner and display ads.
How does it work?
We match IP addresses to physical addresses to bring banner and display ads to the sites and apps your prospects visit every day on their mobile phones, tablets and desktop computers.
How do I qualify?
Have more than 1000 prospects in Lead Scout? Or have a storm swath (Hail, wind, or tornado) you want to target?
Join our beta digital ad program to target ads at your prospects now!
How much does it cost? How long are campaigns?
Adsets run for 14 days at a time, you can choose the frequency your ads show:
- 30 impressions over 14 days - $1 per IP address
- 60 impressions over 14 days - $2 per IP address
- 90 impressions over 14 days - $3 per IP address
You can continue running ads on your prospects for as many 14-day periods as you want - invoices will be sent every 14 days.
How many IP addresses do I have?
We typically see a match rate of around 50% - meaning if you have 1000 physical addresses in your list, we'll usually be able to find and target 500 IP addresses from that list.
Where are ads placed?
We have access to over 1,000,000 high value websites with 50 billion advertising impressions per day, ~90% of the available daily ad inventory on the internet. Sites and apps like Google, MSN, ESPN, Yahoo!, Clash of Clans, etc.
Can I control who sees my ads?
We will target all of your prospects unless otherwise specified. A minimum of 1000 physical addresses are required to run a campaign.
How do I design an advertisement creative?
Lead Scout creates ad creatives for you and works with you to review and approve each creative.
What sizes are ad creatives posted at?
We use the 7 most commonly used ad sizes across desktop, mobile, and apps.
- 300x250 - mobile & desktop
- 728x90 - mobile & desktop
- 336x280 - desktop & mobile
- 320x50 - mobile only
- 320x100 - mobile only
- 160x600 - desktop only
- 300x600 - desktop only
File formats: png, gif, jpg.
Size must be < 100Kb. Preferably less than 80Kb
Where will my ads link?
Your website homepage, unless you specify otherwise.
How do I pay?
You will receive an invoice up-front. When paid, your ads will start.
How can I track my results and measure success?
Lead Scout provides a weekly email summary of impressions, clicks, and click-through rate on each campaign you are running.
Comparing your leads list in Lead Scout to your list of actual sales is the most effective method to determine the efficacy of an individual campaign.