Marketing is all about timing and touch points.
Sending a mailer is really just the "first handshake" with the homeowner. We recommend you take some additional actions to close the lead.
There are 3 different actions to turn that data point into a lead for your business.
- Send Mailer Campaign - The highest response rate will result in sending 3 mailers every 2 weeks. Depending on the demographics, change the "Offer section" that would get the most attention. For example, in a lower income neighborhood, "Starting a $100/month" might get someone to respond. Note: The best way to resend a mailer is logging into your portal on LeadScoutApp.com, clicking "Leads", and then selecting the addresses that you want to resend a mailer too.
- Phone Call - Follow up with a phone call if the data is available for that property. Note: Every mailer you send out, you will get access to the data that is available for that property.
- Canvass - You can canvass the house and follow up to see if the homeowner got your offer in the mail or leave a door hanger if the homeowner is not home. Lead Scout makes it easy to log the data on Lead Scout mobile app.